By Web Analytics, you can track which marketing strategies (e.g. SEO, PPC Ads/Paid Media, SMM) & which platforms (e.g. Google, Facebook, Instagram, LinkedIn etc.) are bringing visitors to your website and which strategies & which platforms are failing. 

Businesses lose more than 40% data due to various restrictions including iOS & browser-side data blockade. You can minimize data loss by setting up both browser side & server-side tracking.

These set up & ongoing management help businesses to understand user behaviors, improve conversion rate, optimize marketing ROI, personalize content, take data driven decisions instead of guessing.  

Tools & Platform:

• GTM (Google Tag Manager): GTM allows you to manage, fire, and update all your tracking scripts in one place without touching the website code to keep your website secured and faster.

• GSC (Google Search Console): This is the primary tool for monitoring your site’s presence in Google Search results.

• Server-Side Tagging: Server-side tagging is crucial to minimize data loss due to various restrictions to ensure data accuracy, optimize your marketing campaign and reduce cost while increase overall revenue. 

• GA4 (Google Analytics 4): GA4 is a powerful analytics tool that tracks cross-platform user behavior and engagement, enabling data-driven decisions to optimize marketing performance.

• And more as your specific needs.